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It is
actually not known who made the first baseball cards. It
seems logical that the first cards would have appeared
during baseball's infancy during the mid 1800's.
In the early days of baseball cards, themed picture cards
were developed. These were called ‘cabinet cards'
or a ‘carte de viste.'
They were called such because they were meant to be displayed
in cabinets. A ‘carte de viste'
is a miniature version of a ‘cabinet card.'
These cards did not always feature ‘famous' players
or teams. They merely depicted the game of baseball
as it was during that era.
In the
late 1860's, an American company ‘Peck and
Snyder' printed
baseball cards as a form of advertising for their sporting
goods company. They were very large, similar to a modern-day
flyer. One side had a baseball photo on it; the other had
their company's advertisement. These cards are noted
as being the very first modern baseball cards. They were
known as
‘trade cards.'
During this era ‘trade cards'
were not limited to the game of baseball. They featured
all types of people, places, and things.
In 1886,
the first major set of baseball cards was issued by Goodwin & Co. of
New York City. The cards were used as an advertising gimmick
in the hopes of increasing their ‘Old Judge' brand
of cigarettes. They issued over 2,000 different ‘Old Judge'
cards. The inclusion of baseball cards was so successful
for them that other tobacco companies as well as
other sorts of manufacturers (candy, gum, etc.) began
following in their footsteps. Some of the other tobacco
companies that followed were Allen & Ginter and
Kimball. Many of these cards are so rare that they
are highly sought after in today's collectible
market.
The cards
printed during this era have been designated “N” cards
by the American Card Catalog (ACC). The “N” represents
nineteenth century U.S. tobacco cards. The original cards
were photos glued to cardboard backing.
In 1891,
the first era of baseball cards ended when the major American
tobacco companies merged to form one major firm, the American
Tobacco Company. The elimination of competition among tobacco
companies meant that there was no longer a need to produce
new baseball cards.
In 1907,
the U.S. Government successfully attempted to end the monopoly
of the American Tobacco Company. In the early 1900's,
Turkish tobacco was making its way into the United States.
It greatly affected the American tobacco market. In 1909,
the re-introduction of baseball cards began. The next few
years, 1909-1912, produced some of the nicest and most
valuable cards of all time. The cards from this period
are known as “T” series
cards. The “T” refers to for twentieth century
tobacco cards. Some of the most popular players of this
ere included Shoeless Joe Jackson, Ty
Cobb,
and Cy Young.
The T206 baseball card set is one of the
most sought after sets of all time. It was issued between
1909 and 1911. The collection featured color lithographs.
It is nearly impossible to find a complete set anywhere.
Famous cards that are part of this set include:
- The
“Honus Wagner”
card (very rare, was limited in number of cards produced),
- The
‘Eddie Plank'
card (its original plate was broken);
- The
‘Sherry Magee'
card (printing error in his name);
The T206 ‘Honus
Wagner' card is deemed to be the most famous
baseball card of all time. It is very limited in its
quantity. There are two myths surrounding this card:
1) Honus Wagner opposed tobacco products and once he
found that his image was being used to product the sale
of tobacco, he demanded that his card be pulled from
the series, and 2) he had his card discontinued because
he was not being paid enough by the tobacco company.
During
this period Turkish cigarette, companies also printed baseball
cards. The T3 Turkey Reds were very large: 8” x 5 ¾”.
They were only available through mail order. The T201
Mecca Double Folders featured two players on a single
card. The T202 Hassan Triple Folders featured
two players and one action scene. WWI had a negative on
the printing of baseball cards, as it did on many other
businesses that were not important to the war effort. This
early period of tobacco baseball card printing ceased in
1913.
Candy
companies began to recognize how effective the inclusion
of baseball cards was for the tobacco industry. They soon
joined in. The cards of this era are known as the “E” series.
The ‘E' refers to early candy issues. This
series of cards lacked creativity of their own. They simply
modified existing designs and graphics.
In 1914-15, Cracker
Jack issued
a series of cards. This series of cards is highly sought
after. They featured players from the Federal League.
The United States' entry into WWI great affected
the production of baseball cards. Some of the sport's
greatest players joined the military Ty Cobb, Christy
Mathewson,
etc. In the 1920's, the candy manufacturers were
the dominant baseball card providers. Due to a paper
shortage, the cards featured black and white photos on
thin paper.
Although
the 1920's featured the most unaesthetic looking
cards, it did feature some of baseball's greatest
stars ever: Babe Ruth, Lou
Gehrig,
etc.
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